Ecommerce

I provide organizations strategic guidance for their ecommerce, omnichannel and customer engagement projects. Many companies who are very good at their core capabilities struggle to transform their organizations to capture growth from new sales channels and leverage emerging technologies to enhance the customer experience.

The web and rapid adoption of mobile have revolutionized how consumers select products and the companies they transact with. To remain relevant, companies must be present where consumers are making their purchase decisions, but many are slowed down by legacy technologies,  processes, and structures that prevent them from making true customer connections.

To combat new entrants in their market, many organizations created silos in their structure and implemented complex technology architectures. What seemed right at the time in order to meet the immediate need to beat or match the competition, is actually now slowing down their progress to engage with consumers in the way they expect.

I help companies rethink their organizational structures, processes, and technology roadmaps to deliver differentiated experiences to their customers.