CRM & loyalty

Is becoming customer centric important to the continued success of your company? Are you sitting on loads of customer data but don’t know how to leverage it?

I have worked with many companies over the years to help them define their CRM (customer relationship management) and loyalty programs. By leveraging my experience working for one of the best loyalty companies in the world (AIMIA/Aeroplan) I can help you define a program that consumers love and companies can afford. But being customer centric goes beyond points programs – it’s about using customer data to enhance every interaction you have with your customers and to help you make the right decisions about products, distribution channels, and of course marketing.

I can help you develop a plan to gradually use customer data more effectively, communicate with your customers in a more relevant way, and build a loyal customer base.