A few years ago, I was out shopping at lunch for some clothing. Once I made my final selection in the fitting room and started getting dressed, I just wished that I could pass the clothing I wanted to buy to the sales associate along with my credit card and have her ring everything up … More Shopping should feel like stealing
This post provides specific examples of BOPIS (Buy Online Pick-up Instore) or Click and Collect experiences at 4 well known North American retailers. It serves to illustrate the BOPIS customer journey and provides ideas of how to implement it in your own environment. … More BOPIS – Specific retailer examples
When retailers ponder what omni-channel initiatives they should do first – BOPIS (buy online pickup in-store) is hotly debated. Is our store inventory accurate enough? Will the associates deliver outstanding service to the customers coming in to pick up the products? Will taking them away from selling duty impact the store’s sales? Should I make … More BOPIS – A consumer’s perspective
Nathalie Belanger 